Launched in the summer of 2021, FLORE FLORE is an Amsterdam-based brand founded by Flòrian van Zuilen. Informed by her international experiences working in fashion from New York to Copenhagen, she embarked on creating a line of understated chic basics.

Fashion is in Flòrian’s lineage, as both her mother and grandmother before her worked in the field.

This creative upbringing encouraged Flòrian to express her personality through style without compromising on quality and comfort. And by that rationale, FLORE FLORE was born.

Anchored in an intelligent approach, the designs promote freedom and ease, balancing romance and classic tailoring. The brand is inspired by a world of female muses, including close friends, who move between art, fashion and design.

FLORE FLORE garments are produced in Portugal by family-owned factories. Our cotton basics are crafted in a factory run by a mother-daughter duo, while our shirting fabrics are sourced from Albini, the renowned textile house in Bergamo, Italy. The shirting is manufactured in the oldest shirting factory in Portugal. Each material reflects a legacy of tradition and quality.

Every detail, from fabric selection to the smallest elements, is carefully considered. As a brand, we value the kinship between material durability, fabrication integrity, and longevity of style.

Our production is founded on the use of organic materials and environmentally conscious practices, maintaining a small and considered supply chain. Each garment is crafted with care and intention, and our packaging is FSC® certified to meet our sustainability goals.

As part of the 1% for the Planet initiative, we contribute 1% of our annual sales to non-profit organizations dedicated to protecting our planet. We have chosen to partner with the Women’s Earth Alliance (WEA), a global organization empowering women to lead environmental initiatives that transform their communities. Through WEA’s programs, women receive training, resources, and advocacy support, enabling them to drive change through sustainable agriculture, water conservation, and climate action.

This is our way of translating values into action, fostering change beyond the clothes we create.